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MICHIGAN CAT SECURES EXCLUSIVE DEALERSHIP RIGHTS OF LEEBOY

4/14/2007

In a move sure to transform the realm of customer service in the state’s paving and earthmoving industries, Michigan CAT and LeeBoy are pleased to announce that they have finalized an agreement that awards Michigan CAT exclusive distribution rights for the entire family of LeeBoy paving and construction equipment within the state of Michigan.

Michigan contractors will discover immediate advantages with this new alliance. The agreement integrates Michigan CAT’s core value of legendary customer support with the distinguished LeeBoy brand.

The LeeBoy family also includes the Rosco product line. LeeBoy is a brand recognized for unrivaled quality and design innovation since 1964 and their national market share reflects this excellence. The growth segment of Michigan’s economy they serve will discover enhanced productivity with LeeBoy in their toolboxes.

Their extensive line of motor graders, drum rollers, multi-purpose asphalt maintainers, asphalt distributors, pavers, brooms, pneumatic rollers, chip spreaders, pothole patchers and force feed loaders bring more than 30 new models to Michigan CAT’s already extensive line of equipment offerings in 2008.

Michigan CAT’s entire team is energized by this agreement and looks forward to gaining new avenues into the special market niche that LeeBoy products uniquely serve. Michigan CAT’s exclusive ability to distribute LeeBoy products will provide fresh capabilities to customers seeking solutions for smaller commercial jobs, making LeeBoy an excellent supplement to Michigan CAT’s Caterpillar® product line.

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